DBA means "Doing Business As".  If you are an Individual Sole Proprietor and want to do business under a name which is different from your legal name then you have to Register a DBA Name with the New Jersey Department of Treasury.

If you are a Corporation or LLC and want to do business under a name which is different from the name which is registered with the New Jersey Department of Treasury then you have to Register a DBA Name with the New Jersey Department of Treasury.

In New Jersey a DBA Name is called a Alternate Name.

In New Jersey a DBA Name is called a Alternate Name. Other names for a New Jersey Alternate Name include:

• New Jersey Assumed Business Name
• New Jersey Assumed Name
• New Jersey Business Name
• New Jersey Fictitious Name
• New Jersey Trade Name

Yes. You can Register a Alternate Name with the New Jersey Department of Treasury.

Yes. You can register a New Jersey Alternate Name with the NJ Department of Treasury for a New Jersey Corporation or a New Jersey LLC.

Before a New Jersey Corporation or LLC can register a DBA Name, the NJ Corporation or NJ LLC must be in good standing with the New Jersey Department of Treasury.

Yes. You can register a New Jersey Alternate Name even if you have not formed a New Jersey Corporation or LLC. In fact that's what most skilled craftsman and professionals do when they want to use a business name other their own name.

You Register a DBA Name with the New Jersey Department of Treasury for an existing New Jersey business.

You Reserve a Company Name with the New Jersey Department of Treasury for use with a New Jersey business that will be formed and legally registered with the NJ Department of Treasury sometime in the future.


When you Register a Corporation or LLC with the New Jersey Department of Treasury there are certain tax and administrative obligations which must be met to keep the company in Good Standing.  Failing to keep up with those obligations can result in the administrative dissolution of your New Jersey company by the New Jersey Department of Treasury.

The New Jersey state fees for Registering a DBA Name are less than the fees for Registering a Corporation in New Jersey or Forming a LLC in New Jersey and there are no tax or reporting obligation for a Registered New Jersey DBA Name.

No. The New Jersey Department of Treasury will not issue a good standing certificate (Certificate of Existence) for a registered New Jersey Alternate Name. New Jersey good standing certificates are issued only for companies which have registered with the New Jersey Department of Treasury as a Corporation, LLC or LP.

You can renew the New Jersey Alternate Name before the expiration date if you want to retain ownership of the New Jersey Alternate Name.